Of COURSE it’s scary to invest in your business!!
We all feel that, no matter the price tag.
When did you last invest in yours? How did it make you feel? Drop it in the comments.
Let’s normalise this perfectly human experience and honour both the terror AND the excitement of having to invest if we want to grow what we do.
For more free tips and training on how to grow your yoga business, join my Facebook Group, Be The Change
We all want success but what often gets in the way of achieving it is a whole load of limiting beliefs. Things like “I don’t deserve it”, “I’m not good / clever / pretty enough” or “Who am I to be big and loud?”
Don’t worry, ALL of us humans have them.
Tune in to uncover what lurks beneath so you can clear the Negative Nancys and create a business and life that you’re deserving of.
For more free tips and training on how to grow your yoga business, join my Facebook Group, Be The Change
Whatever it is, the way you tell your story online can make all the difference.
I see a lot of my clients wanting more clients of their own and more dependable income.
And they think that if they just sign another private, fill another workshop or gain an extra 1k followers, then they’ll be happy.
But these aren’t the metrics to go by.
I’m not denying that money in the bank is a joyful thing. Or that welcoming a new 1:1 client into your space doesn’t make you sing. Of course, it does!
👉 But the key to growing a successful (ie happy-making) yoga business is to make decisions based on what you want to feel more of rather than just ‘having’ more.
👉 Because the money in the bank is meaningless if it doesn’t bring you pleasure to work with the people who paid you.
👉 And the Instagram likes mean zilch if they’re not converting to meaningful conversations and clients who light you up.
In the same way that you choose who to socialise with, who to date or who to marry, you also get to choose who your clients are based on how it feels to work with them.
So, what do you want to FEEL by working with certain people?
Maybe it’s
A deep emotional connection
Intellectual stimulation
Joy, laughter and levity
Informality and openness
The feeling of being friends with your clients
The sense that none of this feels like hard work any more
Whatever you desire in life, it’s because you want to fulfil a specific emotional need.
I like to use the example that when I wanted to buy a car, it wasn’t a 1-ton hunk of metal, 4 wheels, and a steering wheel that I was after. What I wanted was the FEELING of freedom, independence, and maturity that, in my mind, came with having one.
And in my search for a life partner, I don’t just want any old body. I want to feel seen, valued, and held. I want to feel that our values are aligned and to feel emotionally safe with this person.
👉 When you make decisions based on what you want to feel, you prioritise the desired emotional outcome over just having the thing.
So, if you're craving more joy in your business but you're not experiencing it yet, ask yourself:
✅ Am I clear about what I want to feel in my work?
✅ What are the 5 feelings I want more of?
✅ Have I been saying yes to things and people that drain my energy, or which add to my energy bank?
✅ How can I tune in and listen to my needs so I can make empowered choices?
✅ Am I being honest about what I really want from my business?
These are the questions you need to ask yourself.
Your business is a reflection of your priorities.
👉 Does this resonate with you? Drop a comment below!
For more free tips and training on how to grow your yoga business, join my Facebook Group, Be The Change
Whatever it is, the way you tell your story online can make all the difference.
You know those teachers you see on social media who are making it work?
The ones with busy retreat schedules, full group classes and a waiting list of private clients? We’ve all seen them.
You know how they got there?
Hard work, for sure. Let’s be clear about that.
💸 But a big part of their effort was doing the inner work of establishing how they like to be paid. 💸
They may have started out as a donation-based teacher (bunch of crystals, anyone? Sure, that’ll pay my rent!) but along the way, they got serious about setting their rates.
In order to have a successful yoga business, you HAVE to do the same.
Don’t be living in cloud-cuckoo land. 🐦
Here’s my 3-step process for setting your rates with confidence:
1. Know your worth and trade it wisely. ✨
Knowing what you bring is key to your success. You have to make a stand for the space you hold, the wisdom you share, the care, attention and compassion you bring to your clients. Most people don’t have access to this kind of caregiving in their daily lives and you, my friend, are providing it.
You’ve put thousands of hours into your training, your practice and this way of life. Understanding - and really owning - the commitment you’ve made to honing your craft is essential if you want to take teaching beyond the hobby or side hustle realm and into the bigger world.
Part of this is also about knowing what to say yes to, and what to say no to.
It can be dispiriting, I know, to see other teachers charging half what you’d like to be making. But you know what? They’re not you. YOU get to choose what you charge and how you feel about being paid for your expertise.
2. Set your rate and then add tax. ✨
Yup. We all have to pay them.
Doing people a favour by keeping your rates low isn’t going to sustain you. When the tax man comes - and the electricity and gas guys, for that matter - you HAVE to account for them.
If you’re not including travel time, insurance, the cost of your training, the food you need to eat in order to hold the class and any other expenses associated with teaching, you’re likely under-charging. What you’re doing is operating a charity. And that’s fine and good with me if that’s where you want to keep things.
But to make a sustainable living teaching what you love?
You’re going to have to factor in the real life costs.
3. See your time as your greatest asset and charge accordingly. ✨
Your time here is limited and you get to choose how you spend these precious minutes on Earth. If you’ve chosen to spend them teaching yoga, you have to value that time. There’s no getting it back.
The time you spend teaching deserves to be compensated just like other professionals. You wouldn’t set up a plumbing business and then offer to unblock U-bends for free, would you now?
It’s the same whether you’re offering a 10-pack of private yoga classes or curating a beautiful weekend retreat.
It’s the same whether you want to make £50/year or £500,000/year.
(Because that’s a decision too.)
What’s your biggest take-away? Let me know in the comments! 👇
For more free tips and training on how to grow your yoga business, join my Facebook Group, Be The Change
